The CrowdTwist Blog
Will You Still Love Me Tomorrow?
Contributed By Josh Laurito – Data Analyst Extraordinaire When I came to CrowdTwist a year ago, I was tasked with the impossible: quantifying loyalty. That’s a tricky mandate, given how ephemeral loyalty is. Who are we to measure that? Who are we to say that I’m loyal to my school more than you’re loyal to [...]
A Sea Of Sameness – One Guys Take On The Internet Retailer Show (IRCE2012)
Contributed By Adam Trisk – Head of Marketing After spending two days in Chicago at IRCE2012 I have to admit, I feel badly for brand marketers who go in search of services and technologies to help them drive their businesses. Booth after booth, manned by sales guys in branded polo shirts, aggressively selling some variation [...]
The Evolution of An Idea
Contributed by Irving Fain – CEO & Co-founder of CrowdTwist I’ve had so many proud moments over the last few years watching CrowdTwist grow from an idea that was formed around my kitchen table to what the company has become today. None, however, have been more exciting than watching our team grow. You see, it’s [...]
Defining Our Place In The World
Everybody knows that if you don’t make it clear who your are, you run the risk of letting others do it on your behalf. This applies equally to people and to businesses and sadly even when you do define who you are, others take it upon themselves and usually misrepresent the truth. So far we’ve [...]
Loyalty Is WAY Bigger Than Engagement!
Loyalty marketing is nothing new. In fact, with roots dating as far back as the late 1800’s and the Sperry & Hutchinson trading stamp company, one might argue the discipline is practically ancient. Formed by Thomas Sperry and Shelley Hutchinson, S&H was the first independent trading company to sell stamps and booklets to merchants, who [...]
The X-Factor Starts Tonight!
In connection with the premier ofThe X-Factor, CrowdTwist has partnered with Sony to bring you The X-Factor Community, the place for fans to follow the show online. Fans can earn points by engaging with content, sharing content, social activities and many other ways as well. So sign up and tune in to Fox at 8PM [...]
We Closed our Series A!
As has been well covered across the web, we are ecstatic to announce the closing of our $6 million Series A Financing round led by SoftBank Capital and Fairhaven Capital, along with participation from kbs+p Ventures, Bertelsmann Digital Media Investments, and others. You can read the full press release below. The funding is validation that [...]
Kelly Clarkson’s Kellebrities is now live!
We are excited to announce the launch of Kelly Clarkson’s new loyalty program, Kellebrities. Now Kelly’s devoted fans can earn points engaging with Kelly online and offline: going to her website, purchasing merchandise, reading emails, connecting and posting on Facebook, FourSquare and Twitter, as well as many other ways. Kelly’s fans are among the most [...]
Catching a Rat: Product Design and Unintended Consequences
In early 1902[i], Paul Doumer, the French governor of Hanoi, began receiving complaints about the city’s rat population from other colonists. The rats had been there before the French (who had already been there for decades themselves) but the increased understanding of the mechanics of disease transfer had turned an unpleasant fact-of-life into an issue [...]
Pennies from Heaven
We here at CrowdTwist are thrilled to announce our newest project, supporting JCPenney in the Pennies From Heaven Challenge! JCPenney is offering to donate up to 100 million pennies for afterschool programs including The Boys & Girls Club, The Y, 4-H, and FIRST. We need your help! If you have a minute, please go to [...]